We specialize in digital marketing, content production, sales, broadcast, leadership, advertising and journalism Apprenticeship Standard programmes. Perfectly placed inside the media industry, we provide premium programmes thanks to our team of skilled industry-expert tutors and development coaches.
Journalists will develop their knowledge and skills to produce news and information for TV, radio, print and digital publications. They will carry out research and interviews, build contacts, create quality stories, produce content which includes video and photographic material, and build their communication skills. They will gain relevant knowledge of web analytics, User Generated Content, the law, and emerging trends in the media.
“Learning while working in the industry has enabled me to put new skills straight into practice. But it’s not just the practical skills I’ve found really helpful, also assignments on Ofcom and Media law have been beneficial. The assignments are never dull, and we are always expected to deliver them in a creative way!’
Natalie, Yorkshire, Journalist
Benefit to your business: Editorial teams will be equipped with the technical and latest industry skills and knowledge to operate confidently and effectively
A Junior Content Producer (also referred to as a Creative Content Assistant) will learn how to create content across multiple media platforms. Working to a brief, they will research, prepare and develop ideas to capture the strategy and objectives of the brand and the needs of the customer, becoming brilliant story-tellers in the process!
“Creative Content Producer is so different to any course I’ve ever been on, it’s great to learn from such encouraging and inspiring people. The creative skills we’re developing are vital for my career, and transferable to the wider world!”
Elise, Liverpool, Creative Content Producer
Benefit to your business: Staff will have a comprehensive understanding of how to reach your target market, and a valuable skillset to do it successfully.
A Digital Marketer will develop a range of skills including marketing principles, SEO, analytics, coding, digital design, build and implementation. They will work on dedicated briefs and be given responsibility for implementing and overseeing digital campaigns.
“The Digital Marketer course is exactly what every business needs. It is helping us gain further understanding in an exciting, fast moving area, using a live project”.
Colin, Manchester, Digital Marketer
Benefit to your business: Staff will develop valuable digital and marketing knowledge and skills to drive your business forward.
Key responsibilities are likely to include supporting, managing and developing team members, managing projects, planning and monitoring workloads and resources, delivering operational plans, resolving problems, and building relationships internally and externally.
“I have found the team leader course insightful, with meaningful work-specific follow-ups to maintain focus after the workshops. It motivates me to consider long-term strategies with new information in mind”.
Rachel, London, Team Leader
Benefit to your business: Developing staff with excellent leadership, interpersonal, communication, and project management skills
Working as part of a team, the Broadcast Production Assistant will learn on the job to build their understanding of the TV and radio industry. They will develop programme ideas, support the pitching of these as well as deliver them. The role may also include planning projects and events, creating audio and video content, managing resources, and assisting with technical and operational support.
Benefit to your business: Staff will learn on the job, developing knowledge and experience across a broad spectrum of disciplines.
A Sales Executive is responsible for developing traditional and non-traditional revenue streams whilst focusing on the following key stages; retention and growth of existing accounts, business generation, qualifying opportunities and closing sales.
Benefit to your business: Delegates will be equipped with the latest tools and sales techniques to be able to engage with their target audiences and increase revenue and retention. They will also be adept at managing themselves, time and project management, and the planning and pitching process.
The Advertising & Media Executive Programme will benefit those with commercial responsibility for media campaigns and who are involved in the advertising process, from receiving the brief, setting objectives, budgets and timescales, through to campaign or project measurement. Delegates will usually specialise in one of two main parts of the advertising process; producing the advertisement (creative), or distributing the advertisement (media). All delegates will complete the ‘core’ apprenticeship and then specialise in one of these options, (although they will need to have a good understanding of both).
Benefit to your business: In an ever-changing advertising landscape, this programme equips delegates with the latest industry knowledge and future trends, helping them to be prepared, innovative and proactive in their approach to campaigns and creative solutions. It is an ideal programme for those who have roles connected to S&P, commercial or media planning, advertising, project or production management.
Delegates will also be tasked with project work which will see them apply their learning and latest industry knowledge by seeking new opportunities and ideas for the business and existing/potential clients.