Making Creativity Work

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Making Creativity Work is your chance to step inside the industry to learn from leading professionals. This unique training programme provides exciting opportunities to develop new skills inside one of the world’s brightest media companies, Bauer Media.

Making Creativity Work provides industry based training, plus the chance to gain work experience and one to one coaching from industry experts. Courses are delivered in London and cover radio, magazines, television, fashion, textiles, digital… and much, much more.

The programme has been designed to progress people into employment across creative industries, with a strong focus on enterprise, creativity, STEM and innovation skills.

The project is funded by the European Social Fund and runs until July 2018. The Bauer Academy is proud to deliver Making Creativity Work with a range of partners.

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In more detail: 

“Making Creativity Work’ has been built to take people into employment and apprenticeships within creative industries and give them exposure to some of the world’s most iconic media brands and the people behind them.

Making Creativity Work provides work based learning, support, and mentoring and the training will connect participants to a diverse range of job opportunities and apprenticeship programmes.

 What are the training options within Bauer?

All of the programmes below take place over the course of two weeks.

Course 1: Making Creativity Work: Ideas & Content Creation

As a hungry media creative, you’ll discover how to generate ideas and inspiration from brief through to implementation and to develop and deliver content that truly engages with target audiences across multiple media platforms. You’ll learn the difference between creativity and innovation, the importance of storytelling and pitching and get insight into content production as well as industry insight from guests working in Bauer Media. Where appropriate, learning will be topped up with personalised work experience, mentoring and industry master classes, to suit your career ambitions.

Course 2: Creative Writing for Magazines

 As a budding writer, you’ll get an understanding of the editorial process from ideation and pitching to publication. You’ll start by understanding what makes good writing, practice your writing skills and get out and about to hunt down good stories! You’ll discover different formats from news stories to features and learn how to unlock your creativity to enable you to develop an idea and pitch it to an editor. You’ll also receive tuition from The Bauer Academy on how to execute your ideas across multimedia platforms.

  Course 3: Radio Content Production

As you take the first steps on your journey to working in the creative industries you must acquire, develop and test new skills that will allow you to produce outstanding content across a variety of media platforms. This two-week course is for learners who are seeking an opportunity to step inside the UK’s fastest growing medium – radio.  Learners on our radio course will have the opportunity to develop their production skills for radio including understating job roles, studio operation, recording and editing audio, interviewing, presenting and show planning. You will also get insight into how to develop your radio ideas across visual and digital platforms.

Course 4: Multimedia Journalism

News is all around us. It’s what’s trending on social media feeds what everybody’s talking about. But how do you find stories, develop them into news bulletins and ultimately present them to your audience? Our training will cover all aspects of journalism, from finding and telling stories to writing reports and bulletins and conducting stand out interviews. You’ll be recording vox-pops, editing audio, writing copy and finding out about the roles involved in the journalistic process. Whether you want to be a journalist or simply want to gain transferable media skills for another career, this is the perfect opportunity.

Who can get involved?

To qualify you must be a UK, EU or EEA citizen, or have indefinite leave to remain in the UK, with a current London address, be 19+, be unemployed or economically inactive and not in full-time education. Part-time students can apply.

Spaces are extremely limited and courses last around two weeks, and run throughout 2017 and early 2018.    Please fill out the contact form below to apply now.  


To qualify you must be a UK, EU or EEA citizen, or have indefinite leave to remain in the UK, with a current London address, be 19+, be unemployed or economically inactive and not in full-time education. Part-time students can apply. Register interest by submitting this form: