Journalists:
Unlock the potential of your newsroom!
1 day online courses with an industry expert tutor
Future-proof your career and discover the latest trends in journalism with our day courses delivered by Head of Journalism Andrew Greaves, and supported by Press Gazette.
Reserve a space now
Introduction to Data Journalism
Date: 6th December 2023, 10am-5pm, online via Microsoft Teams
Data can be overwhelming but in this course we’ll look at how we can produce important and engaging content from simple data. The course will cover sources of data, how to use data to find the story, and creating visuals from data to help bring your content to life.
On this course you will learn:
- How to source data from local and central Government, emergency services and public bodies, amongst others
- How to investigate spreadsheets and unlock the real story hidden behind the numbers
- How to turn your data story into a visually-engaging piece of content that audiences will want to share
Newsroom Resilience
Date: 16th January 2024, 10am-5pm, online via Microsoft Teams
This course looks at how to identify newsroom stress and addresses the three main aspects – new ways of working, time management and demand, and dealing with stressful stories or content.
On this course you will learn:
- Coping with the stress of post-pandemic newsrooms, including finding ways of developing inclusive newsrooms
- Managing the demand for news when under time pressure
- How to deal with the aftermath of reporting on traumatic news stories – what your mind and body goes through and steps you can take to process it
AI in the Newsroom
Date: 23rd January 2024, 10am-5pm, online via Microsoft Teams
Is AI a threat to journalists and quality journalism?
This course will explore the latest trends and thinking around AI. We will look at examples of how journalists can use it to their advantage when it comes to content creation.
On this course you will learn:
- What steps the media industry is taking to protect itself – and benefit from – the rise of AI
- Examples of good practice for using AI in the newsroom
- What the future holds for journalists in the era of AI
Solutions Journalism
Date: 30th January 2024, 10am-5pm, online via Microsoft Teams
Good solutions journalism investigates and explains. In this course, we will explore how you can unlock solutions for your audience. We’ll look at sources of information and how to turn complex stories into simple-yet-engaging content.
On this course, you will learn:
- How to find solutions to everyday issues – finding sources of stories/information to help you turn up positive news
- How to turn those solutions-based stories into engaging content across different platforms to reach a wide audience
- How to use your platform for the greater good, helping to reverse the trend of news avoidance by providing your audience with key solutions to the issues they face.
Ecosystem of a Story
Date: 14th February 2024, 10am-5pm, online via Microsoft Teams
Content shouldn’t exist in isolation – this course will look at how you can create an ecosystem of your story, providing audiences with different entry points across a range of platforms. It’s not about putting out the same content on different platforms but thinking about how you can create unique content from the same base story to open it up to a wider audience.
On this course you will learn:
- How to take a story idea and make it shine across different platforms
- Tips for creating multiple entry points to a subject, each able to capture a different corner of your audience
- Where to look for inspiration for your content (and how to choose what is right for your story)
Why Bauer Academy?
Government certified
We are a government-registered training provider and a Centre of Excellence.
Based in industry
We are a part of Bauer Media, one of the world’s largest media businesses with brands such as KISS, Absolute, Grazia and Empire.
Over 60 clients
We work with over 60 clients, including BBC, Channel 4, ITV, Tik Tok, and Ogilvy