Programme overview
Most of us use social media on a personal level every day (probably more than we care to admit) but, when it comes to producing engaging social content for your business – do you know what your audiences want and how to create engaging social content?
Dive into our day-long course on social storytelling and discover how you can transform your messages into compelling narratives that engage, inspire, and leave a lasting impact.
In this session, you will discover:
- What makes people want to click, watch, read, like and share content
- The art of social storytelling and why it matters
- Branded content examples: the good, the bad and the ugly
- The importance of social trends and how to use them
- Top tools to find out what content your audiences want from you
- Introduction to Canva basics for creating social posts
- Dabble with some simple content creation (using Canva)
Who is it for?
This course is open to all and perfect for anyone wanting to understand, engage & grow their audiences, including:
- Social Media newbies
- Those looking for a content production taster or about to enter a content-based role
- Those already working in or with teams who create social, but who don’t directly produce content themselves
- Small businesses looking for best practice and ways to define their social brand
- Social gurus wanting to get creative, explore other perspectives and refresh their creative strategy
Why Bauer Academy?
Government certified
We are a government-registered training provider and a Centre of Excellence.
Based in industry
We are a part of Bauer Media, one of the world’s largest media businesses with brands such as KISS, Absolute, Grazia and Empire.
Over 60 clients
We work with over 60 clients, including BBC, Channel 4, ITV, Tik Tok, and Ogilvy